jetBlue

Program Details

Facebook Page: JetBlue Airways

About: JetBlue partners with Brand Networks year-round to bring Social PIX to their regional marketing events. Each Regional Marketing Manager works closely with their dedicated Social PIX Account Manager to customize their photo activation (from concept to creative to copy) per local event, as well as provide a detailed metric report at the event conclusion.

Client Testimonial: “Social PIX has been a great tool for our Regional Marketing Events because it has allowed us to take our local event activations and make them social. It also provides a unique way to acquire new fans.“
- Sean Williams, JetBlue

Event(s): Hero Dog Awards, vh1 Saves the Music Foundation Family Day, Boston Magazine’s Best of Boston Award Party, Billabong’s Design for Humanity, Tribeca Film Festival and terminal events to celebrate launch of new routes.

Location: New York City, Los Angeles and Boston

Duration: 1 day per event

System: SINGLE, 1 upload station

Service: We provided training, equipment and technical phone support to JetBlue’s Regional Marketing Managers on all elements of the Social PIX software and on-site set-up.

Results

Total Impressions: 70 million+

Total Photos Taken: 1,200

Photo Albums: vh1 Save the Music – Family Day | Billabong’s Design for Humanity

• JetBlue gained over 4,000 NEW Page Likes (Fans)
• Over 1,000 stories were generated by JetBlue Fans relating to their Social PIX content
• Every Social PIX photo album on the JetBlue Page received an average of 300 ‘likes’ and 40 ‘comments’ resulting in the albums having the highest fan engagement and virality on their Page.
• Over 2,000 consumers participated in their photo experience

Fan Feedback

“Come on JB when are you coming to my neck of the woods”
“I love it, thumbs up jetblue”
“that’s me”
“Nice pic”
“awww how stinking adorable is that”