NBC

Program Details

Facebook Page: Healthy at NBCU

About: Healthy at NBCU is NBC Universal’s initiative to empower millions of Americans to live healthier, happier lives by delivering health-related content across its unmatched portfolio of properties.

Goal: Expand the reach of their events via Facebook.

Event(s): Go Healthy Step-a-thon and Health & Fitness Expos

Duration: 2-3 days per event

System: PRO, 3 upload kiosk stations

Service: Full Service – Brand Networks Inc. provided two dedicated staff members on-site

Creative Service – Brand Networks Inc. provided backdrop production, watermark design and custom ‘heavyweight barbell’ props

Results

Total Impressions: 680,000+

Total Photos Taken: 1,775+

Photo Albums: Go Healthy Step-a-thon in Times Square | Health & Fitness Expo – Wash. DC

Program Highlights

Facebook fanbase increased by 10%
Record breaking fan engagement and new ‘Likes’ in the Page’s history
- The Healthy Step-a-thon event received the highest number EVER in page’s history of new likes, post views, page views and photo views in one day,
Weekly Page traffic and activity maintained a steady increase in the weeks beyond each Social PIX event
2,500+ on-site consumer interactions
16,000 photo views – highest views than any other photo album
Seamless integration of Social PIX within the event footprint including:

On-site signage (have photo)
Emcee announcements
External monitors displaying all fan photos (have photo)
Photo station and backdrop built into the event fixture (have photo)

Celebrity Opportunities

NBCU provided scheduled times throughout the day for fans to take their photo with NBC Network celebrities including:

Dynamic Diplomats of Double Dutch
Real Housewives of NY cast members
Jerseylious cast members (have photo)
Biggest Loser season winners (have photo)

Fan Feedback

“Great idea, great execution, great interaction!”
“Had lots of fun stepping for a great cause.”